Nurture

For coaches whose clients come from conversations, not ads

Never let a good conversation go cold again.

Nurture reads your calendar and the likes and comments on your LinkedIn, Instagram and Facebook posts. It keeps one list of every person you’ve talked to, and every week it tells you who to get back in touch with and why.

Ask for access Nurture is invite-only while we run it with a small group of coaches.
3 people you could reach out to this week
Example from a coach’s Nurture
AO
Amara Okafor

Commented on your post on Tuesday. You last spoke on 16 July.

RL
Robert Lane

You had a discovery call on 16 June and haven’t been in touch since.

CK
Chris Ketchen

Liked 3 of your posts this month.

What Nurture does, exactly

No new habits to build. It works from the calendar and social media you already use.

Every person in one place

Guests from your calendar and anyone who likes or comments on your posts become one contact each, even when the same person shows up on LinkedIn and in a calendar invite.

A score for how engaged someone is

A like counts 1, a comment 3, a meeting 10 and a booked meeting 15, and older activity counts for less. The people warming up rise to the top.

Your pipeline fills itself

Name your calls the way you already do, like “Coaching session: Ana”. Nurture sees who had a discovery call and who became a client, and moves them along.

“I Thought of You” emails

Seen an article or a talk that made you think of a few people? Write it once. Each of them gets their own email from your Gmail, with their name in it. Nobody gets two within 14 days.

From forgotten conversations to clients who come back

Right now

You meet people at events, on calls and in your comments. A month later you can’t remember who was interested, and they’ve moved on.

What Nurture does

It gathers everyone from your calendar and your posts, keeps your notes on each person, and every week picks the few worth a message.

What changes

You follow up while the conversation is still warm, so people who were “not yet” come back to you when they’re ready.

Who it’s for

Coaches who run one-to-one coaching, group programmes, or both, and who find clients through talking to people: discovery calls, LinkedIn, workshops, events and referrals.

If most of your clients come from paid ads or a sales team that works the leads for you, Nurture isn’t built for you.

Want Nurture for your coaching practice?

Write to us and tell us a little about how you find clients. We’ll set it up with your calendar and social media accounts.

Ask for access